What should pastors write in their church websites?

Scot McKnight of the Jesus Creed posted an interesting comment on his blog concerning what pastors are writing on their church website.

What annoyed me about these sites was the utter absence of a sense of the sacred
in pastoring, of the overwhelming sense of God's call upon a life that reaches
so deep that everything becomes holy, of the profound respect and privilege of
the call to lead God's people, and of the total lack of order. The sense we hear
today of being real and authentic doesn't mean we devalue the pastoral calling
of its sanctity. I couldn't and wouldn't call any of these folks "Reverend." If
I were a visitor, I'd go somewhere else.

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Does a pastor only share about pastoring in their church website?
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