Four Principles of Good Writing

Zinsser, William. 2006. On writing well: The classic guide to writing non-fiction. New York: HarperCollins Publishers.

This classic on writing by William Zinsser has been revised and expanded in its 7th edition. This is also the 30th anniversary of the publication of the book. Hundreds of writers have benefited by his teaching.

Even after 7 revisions, Zinsser still stresses the 4 basic principles of writing:
(1) clarity
(2) simplicity
(3) brevity
(4) humanity

Zinsser reminds writers that their primary purpose to write "something that people will want to read."

The master has spoken